Tag: direct mail marketing company
New Marketing Industry Research Shows Direct Mail Outpaces Digital in 2025 Performance Gains
MINNEAPOLIS, Minn. /New York Netwire - National News/ -- Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months - the highest lift among all direct marketing channels, including email and social media.
Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year
MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months
MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."
