Tag: Advertising and Marketing

LOS ANGELES, Calif. /New York Netwire - National News/ -- A forgotten genius of mid-century advertising is finally getting his due. The newly launched Paul Stanley Museum, opening in Los Angeles in 2026, will honor the legacy of Paul Stanley Company - the creative powerhouse behind some of America's most beloved animated beer and soda advertising signs.

WASHINGTON, D.C. /New York Netwire - National News/ -- In a world where disruption is constant and crises can strike without warning, a new book by crisis management expert Edward Segal offers a timely roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. "The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands" (ISBN: 978-1399822381; hardcover) is published by John Murray Business.

LOS ANGELES, Calif. /New York Netwire - National News/ -- The Light Committee, a headshot photography studio known for providing amongst the best headshots in greater Los Angeles, has become the first such studio to achieve 500 five-star reviews on the map platform of world's largest online search engine. It also means the studio has more five-star reviews than any other headshot photography studio in greater Los Angeles.

NEW YORK, N.Y. /New York Netwire - National News/ -- Vmake, a leading AI Talking video editor, introduced a new tool, "Auto Generated Captions," designed to integrate real-time captions, and it is worth the hype. Powered by AI, it helps businesses and creators to add and customize subtitles for videos in a few clicks. The tool is web-based and can help you add auto-generated captions in any language.

RALEIGH, N.C. /New York Netwire - National News/ -- Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

ST. LOUIS, Mo. /New York Netwire - National News/ -- The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one's choice.

PLANO, Texas /New York Netwire - National News/ -- Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

SALT LAKE CITY, Utah /New York Netwire - National News/ -- Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

KOKOMO, Ind. /New York Netwire - National News/ -- CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

MINNEAPOLIS, Minn. /New York Netwire - National News/ -- Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months - the highest lift among all direct marketing channels, including email and social media.

LOS ANGELES, Calif. /New York Netwire - National News/ -- Janel Parrish ("Pretty Little Liars," "To All the Boys I've Loved Before") will star in the feature adaptation of "Bound For Glory," an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today.

LOS ANGELES, Calif. /New York Netwire - National News/ -- The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking point-of-sale advertising displays ever created.

FORT COLLINS, Colo. /New York Netwire - National News/ -- Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort's public transit amenities, including buses, bus stop shelters, and bus stop benches.

MARTINEZ, Calif. /New York Netwire - National News/ -- PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

PLANO, Texas /New York Netwire - National News/ -- Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands.

GARDEN GROVE, Calif. /New York Netwire - National News/ -- nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year's award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig's strategic leadership has transformed Informative Research's marketing into an engine of innovation and measurable results.

ATLANTA, Ga. /New York Netwire - National News/ -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire's 2025 Marketing Leaders Award.

BOULDER, Colo. /New York Netwire - National News/ -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire's prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.

LOS ANGELES, Calif. /New York Netwire - National News/ -- P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest - delivering strategic, measurable outcomes for global brands.

OMAHA, Neb. /New York Netwire - National News/ -- US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company's strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams - CEOs, CMOs, VPs of Marketing and Strategy.