Tag: Advertising and Marketing

MCLEAN, Va. /New York Netwire - National News/ -- By Light Professional IT Services LLC (By Light), a leading provider of advanced technology solutions delivering cyber and warfighter training platforms for Defense and National Security missions, today announced the appointment of Diane Hockenberry as Chief Marketing Officer.

FREMONT, Neb. /New York Netwire - National News/ -- Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor's growing portfolio includes 27 digital billboards and over 60 static faces strategically positioned throughout key Nebraska markets.

WALNUT, Calif. /New York Netwire - National News/ -- As spring marketing campaigns begin to accelerate, GSJJ, a global supplier of custom promotional products, has published its 2026 Spring Gift Trends report. The report outlines three major seasonal marketing scenarios-Easter & Outdoor Season, Graduation & End of Semester, and "Spring Refresh" & Brand Reinvention-offering businesses practical ideas on everything from product choices to campaign planning.

SEATTLE, Wash. /New York Netwire - National News/ -- 3rd3rd Marketing, the nation's leading "Un-Senior Living Agency," is kicking off its 2026 conference season, sharing insights into how senior living communities connect with older adults. Led by CEO and President Cynthia Thurlow, the 3rd3rd team will highlight senior living marketing strategies that challenge assumptions about aging as more adults enter the "third third" of their lives.

LOUISVILLE, Ky. /New York Netwire - National News/ -- Street Media Group proudly announces the completion of four brand-new digital billboard installations in the greater Louisville, Kentucky market. This newly constructed digital network significantly expands the company's footprint across two of the region's most heavily traveled commercial and commuter corridors: Highway 44 in Shepherdsville and Preston Highway in South Louisville.

TURNERSVILLE, N.J. /New York Netwire - National News/ -- Street Media Group, a leading out-of-home advertising provider, proudly announces the launch of its newest high-impact digital billboard in one of the country's top five DMAs. Strategically positioned along the Atlantic City Expressway just 0.25 miles south of the Black Horse Pike (NJ-42) off-ramp, this 14'x48' dual-read digital display delivers premium visibility to commuters traveling between Philadelphia and Atlantic City.

CAIRO, N.Y. /New York Netwire - National News/ -- In an era where artificial intelligence can automate tasks, analyze data, and even generate content, the question isn't whether technology will replace human workers - it's what makes professionals irreplaceable. "Brand You: How Professionals Build Authority, Trust, and Opportunity in the AI Era" (ISBN: 979-8249280345) by Michael K Bender answers that question with a comprehensive, action-oriented guide designed for professionals across all industries and countries.

MIAMI, Fla. /New York Netwire - National News/ -- Black Friday, the most recognized and influential name in global retail, is officially expanding beyond a single day-offering banks, global retailers, technology platforms, and brands worldwide a new opportunity to win with the most powerful shopping identity ever created, Empire License, Inc. announced today.

SEATTLE, Wash. /New York Netwire - National News/ -- As senior living communities continue to navigate workforce challenges that directly impact care quality and operations, 3rd3rd Marketing and AgingIN are partnering to present a timely webinar: "Workforce That Stays: Creative Strategies to Attract, Inspire, & Retain a Mission-Driven Team" on Friday, February 27, geared toward senior living executives, HR professionals, and community leaders looking to build a sustainable workforce.

RALEIGH, N.C. /New York Netwire - National News/ -- Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With a now 150+ strong team, offices in key regions, and specialized staff serving dealers coast‑to‑coast, Sokal continues its mission to deliver market-leading services to automotive clients.

NEW ORLEANS, La. /New York Netwire - National News/ -- Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded version of its Answer Engine Optimization (AEO) and Large Language Model (LLM) visibility system. This upgraded offering is built to help businesses appear directly inside AI powered answers across platforms like ChatGPT, Bing Copilot, Perplexity, and Google's emerging generative search features.

BOSTON, Mass. /New York Netwire - National News/ -- 3rd3rd Marketing, the nation's leading agency redefining how senior living communities connect with older adults, showcases its "Un-Senior Living" approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI.

COLUMBUS, Ohio /New York Netwire - National News/ -- CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform, powered by AI intelligence, designed to revolutionize the way marketers manage and execute linear TV and digital advertising campaigns. ENGAGE 4U eliminates the complexity of multi-platform campaign management, offering a single, intelligent solution to streamline workflows, maximize reach, and deliver risk-free campaign performance.

ATLANTA, Ga. /New York Netwire - National News/ -- Elite Web Professionals today announced a free 60‑second checklist designed to help Atlanta residents verify AI‑generated "near me" service recommendations and avoid hidden fees. As AI‑powered search now surfaces plumbers, HVAC technicians and locksmiths before consumers even click a website, the company warns that these algorithms often suggest providers across town or with opaque pricing, outdated hours and "24/7" claims, so people need to double‑check before booking.

CRESTVIEW HILLS, Ky. /New York Netwire - National News/ -- The Flottman Company is thrilled to announce the successful redesign and launch of our new company website, flottmanco.com, developed by our very own full-service marketing division, FusionWrx. This launch marks a significant milestone for Flottman Company, reinforcing our position as an industry leader and demonstrating our dedication to evolving with the digital landscape.

MIAMI, Fla. /New York Netwire - National News/ -- In an age of rapid technological disruption and speculation surrounding the future of artificial intelligence, Empire License, Inc. reaffirms the enduring strength and real-world value of its flagship property: the Black Friday Lifestyle. As AI companies rise and fall in a volatile market, the Black Friday Lifestyle package remains grounded in something far more permanent - a name, tradition, and global phenomenon recognized by consumers everywhere.

SEATTLE, Wash. /New York Netwire - National News/ -- On Ageism Awareness Day, 3rd3rd Marketing, known as the "Un-Senior Living Agency," is calling attention to one of the most overlooked forms of bias in modern culture: ageism. Too often, people are defined not by who they are or what they value, but by their age. This leads to limiting stereotypes, exclusionary practices, and missed opportunities for brands to truly connect, according to Cynthia Thurlow, principal of the agency.

LANGHORNE, Pa. /New York Netwire - National News/ -- Communications strategist Ryan Abramson, founder Oakridge Leaders, has joined the field of higher education in a new role as Director of Strategic Communications at Penn State Lehigh Valley. Abramson brings more than 25 years of experience in marketing, communications, and leadership development to support the University's mission of student success and community engagement.

ATLANTA, Ga. /New York Netwire - National News/ -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, fintech and regtech industries, today announced its addition of mortgage industry veterans Elizabeth Schroeder, vice president of client services, and Amy Jerina, client services manager, along with former business journalist Amber Perry, who also joins as a client services manager.

AUSTIN, Texas /New York Netwire - National News/ -- Velocity Credit Union, a trusted financial partner for over 75 years, today announced the launch of its refreshed brand, including a new logo, a modernized website, and updated branch locations. The updated look and feel reflects Velocity's ongoing commitment to innovation, accessibility, and delivering an exceptional, member-first experience both in person and online.