Tag: Advertising and Marketing

PLANO, Texas /New York Netwire - National News/ -- Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands.

GARDEN GROVE, Calif. /New York Netwire - National News/ -- nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year's award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig's strategic leadership has transformed Informative Research's marketing into an engine of innovation and measurable results.

ATLANTA, Ga. /New York Netwire - National News/ -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire's 2025 Marketing Leaders Award.

BOULDER, Colo. /New York Netwire - National News/ -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire's prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.

LOS ANGELES, Calif. /New York Netwire - National News/ -- P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest - delivering strategic, measurable outcomes for global brands.

OMAHA, Neb. /New York Netwire - National News/ -- US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company's strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams - CEOs, CMOs, VPs of Marketing and Strategy.

EDEN PRAIRIE, Minn. /New York Netwire - National News/ -- SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

CHARLOTTE, N.C. /New York Netwire - National News/ -- Apparo, a nonprofit that helps other nonprofits do more to improve lives in our communities through the strategic use of technology, is now offering a free, detailed guide the use of Artificial Intelligence (AI). To quote the Playbook, "Leveraging AI technologies, nonprofits can optimize their operations, enhance their impact, and better fulfill their missions in the communities they serve."

CINCINNATI, Ohio /New York Netwire - National News/ -- Senneca launches their new website, Senneca.com, showcasing innovation and leadership in the specialty door industry. As a family of industry-leading brands including Chase, Eliason, Door Engineering, Subzero Engineering and Thermoseal, Senneca delivers specialized solutions tailored to your unique needs.

SAN DIEGO, Calif. /New York Netwire - National News/ -- ShelfLife (GetShelfLife.com) and author Alex Strathdee today announced the release of "Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money," the ultimate playbook for nonfiction authors seeking to boost book sales, build an audience, and create a bestseller that never stops selling. This book pulls back the curtain on how the top authors of today such as James Clear of "Atomic Habits" sold over 20 Million copies.

LOS ANGELES, Calif. /New York Netwire - National News/ -- SalesMind.ai, a cutting-edge AI-powered sales automation platform, has announced a research collaboration with Dave Zes, Statistics & Data Science Lecturer at UCLA and two teams of statistics students from UCLA to tackle one of the biggest challenges in AI-driven lead generation: data accuracy and quality.

NEW YORK, N.Y. /New York Netwire - National News/ -- StarKnightMT, a leading UTV accessories brand, proudly announces its title sponsorship of UTV Offroad Adventures to expand brand exposure and engage with the off-road community. This partnership reflects StarKnightMT's commitment to providing high-quality gear for adventure seekers. As the brand's slogan says: "Your trail, your gear."

NEW YORK, N.Y. /New York Netwire/ -- The J.R. O'Dwyer Company, Inc. has published its January 2025 Crisis Communications Magazine featuring content designed to assist corporations and organizations manage their reputation, prevent communications crises and communicate effectively with the public and stakeholders.

LOVELAND, Colo. /New York Netwire - National News/ -- Street Media Group, a leading out-of-home advertising provider, has announced plans to develop a new state-of-the-art digital billboard along Interstate 25 in northern Colorado. The 14-foot x 48-foot double-faced digital display will be strategically positioned at exit 254 between Loveland and Johnstown, marking a significant expansion of the company's regional presence.

SACRAMENTO, Calif. /New York Netwire - National News/ -- Glynns Thomas, founder of Sacramento's renowned headshot photography business Glynns Thomas Headshots, has been selected to present at Imaging USA 2025. This prestigious conference, dedicated to photography and imaging professionals, will take place in Dallas, Texas, from February 2-4, 2025.

NEW YORK, N.Y. /New York Netwire - National News/ -- Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. "The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life," says a Tenorshare spokesperson.

CERRITOS, Calif. /New York Netwire - National News/ -- This year families with children undergoing treatment at local children's hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated Christmas trees to its diverse group of clients in design around Southern California.

NEW YORK, N.Y. /New York Netwire - National News/ -- Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. "The award reflects our team's effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to provide a ground-breaking experience for users worldwide," says a Tenorshare spokesperson.

POMPANO BEACH, Fla., Oct. 30, 2024 (SEND2PRESS NEWSWIRE) -- The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park's Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA has assembled a seasoned team of professionals who will collaborate closely with the CRA to develop a comprehensive strategy.

ATHENS, Ga., Oct. 25, 2024 (SEND2PRESS NEWSWIRE) -- FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.