Tag: Advertising and Marketing

RALEIGH, N.C. /New York Netwire - National News/ -- Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With a now 150+ strong team, offices in key regions, and specialized staff serving dealers coast‑to‑coast, Sokal continues its mission to deliver market-leading services to automotive clients.

NEW ORLEANS, La. /New York Netwire - National News/ -- Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded version of its Answer Engine Optimization (AEO) and Large Language Model (LLM) visibility system. This upgraded offering is built to help businesses appear directly inside AI powered answers across platforms like ChatGPT, Bing Copilot, Perplexity, and Google's emerging generative search features.

BOSTON, Mass. /New York Netwire - National News/ -- 3rd3rd Marketing, the nation's leading agency redefining how senior living communities connect with older adults, showcases its "Un-Senior Living" approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI.

COLUMBUS, Ohio /New York Netwire - National News/ -- CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform, powered by AI intelligence, designed to revolutionize the way marketers manage and execute linear TV and digital advertising campaigns. ENGAGE 4U eliminates the complexity of multi-platform campaign management, offering a single, intelligent solution to streamline workflows, maximize reach, and deliver risk-free campaign performance.

ATLANTA, Ga. /New York Netwire - National News/ -- Elite Web Professionals today announced a free 60‑second checklist designed to help Atlanta residents verify AI‑generated "near me" service recommendations and avoid hidden fees. As AI‑powered search now surfaces plumbers, HVAC technicians and locksmiths before consumers even click a website, the company warns that these algorithms often suggest providers across town or with opaque pricing, outdated hours and "24/7" claims, so people need to double‑check before booking.

CRESTVIEW HILLS, Ky. /New York Netwire - National News/ -- The Flottman Company is thrilled to announce the successful redesign and launch of our new company website, flottmanco.com, developed by our very own full-service marketing division, FusionWrx. This launch marks a significant milestone for Flottman Company, reinforcing our position as an industry leader and demonstrating our dedication to evolving with the digital landscape.

MIAMI, Fla. /New York Netwire - National News/ -- In an age of rapid technological disruption and speculation surrounding the future of artificial intelligence, Empire License, Inc. reaffirms the enduring strength and real-world value of its flagship property: the Black Friday Lifestyle. As AI companies rise and fall in a volatile market, the Black Friday Lifestyle package remains grounded in something far more permanent - a name, tradition, and global phenomenon recognized by consumers everywhere.

SEATTLE, Wash. /New York Netwire - National News/ -- On Ageism Awareness Day, 3rd3rd Marketing, known as the "Un-Senior Living Agency," is calling attention to one of the most overlooked forms of bias in modern culture: ageism. Too often, people are defined not by who they are or what they value, but by their age. This leads to limiting stereotypes, exclusionary practices, and missed opportunities for brands to truly connect, according to Cynthia Thurlow, principal of the agency.

LANGHORNE, Pa. /New York Netwire - National News/ -- Communications strategist Ryan Abramson, founder Oakridge Leaders, has joined the field of higher education in a new role as Director of Strategic Communications at Penn State Lehigh Valley. Abramson brings more than 25 years of experience in marketing, communications, and leadership development to support the University's mission of student success and community engagement.

ATLANTA, Ga. /New York Netwire - National News/ -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, fintech and regtech industries, today announced its addition of mortgage industry veterans Elizabeth Schroeder, vice president of client services, and Amy Jerina, client services manager, along with former business journalist Amber Perry, who also joins as a client services manager.

AUSTIN, Texas /New York Netwire - National News/ -- Velocity Credit Union, a trusted financial partner for over 75 years, today announced the launch of its refreshed brand, including a new logo, a modernized website, and updated branch locations. The updated look and feel reflects Velocity's ongoing commitment to innovation, accessibility, and delivering an exceptional, member-first experience both in person and online.

LOS ANGELES, Calif. /New York Netwire - National News/ -- A forgotten genius of mid-century advertising is finally getting his due. The newly launched Paul Stanley Museum, opening in Los Angeles in 2026, will honor the legacy of Paul Stanley Company - the creative powerhouse behind some of America's most beloved animated beer and soda advertising signs.

WASHINGTON, D.C. /New York Netwire - National News/ -- In a world where disruption is constant and crises can strike without warning, a new book by crisis management expert Edward Segal offers a timely roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. "The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands" (ISBN: 978-1399822381; hardcover) is published by John Murray Business.

LOS ANGELES, Calif. /New York Netwire - National News/ -- The Light Committee, a headshot photography studio known for providing amongst the best headshots in greater Los Angeles, has become the first such studio to achieve 500 five-star reviews on the map platform of world's largest online search engine. It also means the studio has more five-star reviews than any other headshot photography studio in greater Los Angeles.

NEW YORK, N.Y. /New York Netwire - National News/ -- Vmake, a leading AI Talking video editor, introduced a new tool, "Auto Generated Captions," designed to integrate real-time captions, and it is worth the hype. Powered by AI, it helps businesses and creators to add and customize subtitles for videos in a few clicks. The tool is web-based and can help you add auto-generated captions in any language.

RALEIGH, N.C. /New York Netwire - National News/ -- Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

ST. LOUIS, Mo. /New York Netwire - National News/ -- The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one's choice.

PLANO, Texas /New York Netwire - National News/ -- Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

SALT LAKE CITY, Utah /New York Netwire - National News/ -- Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

KOKOMO, Ind. /New York Netwire - National News/ -- CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.