WAYNE, N.J. /New York Netwire/ — The Ballantine Corporation announced this week the launch of a new white paper – “Intelligent Mail Barcode 101.” It discusses the benefits, requirements and how it works. Until recently, the United States Postal Service (USPS) had planned to make the Intelligent Mail Barcode (IMB) a requirement by May 2011.

Despite the fact that this date has now been pushed further out, it’s still important to prepare for the changes now.

What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides many more benefits than the previous one.

The IMB offers improved delivery, better mail tracking and greater accountability. Two of the most important new features are: each piece of mail is now uniquely identified and tracked; and free address correction services are available. This latter feature also improves delivery and reduces cost.

“Our IMB white paper provides readers with detailed insight into how this new barcode system works,” says Ryan Cote, director of marketing for the Ballantine Corporation. “It shares specific mailer dimensions; shows people how to create and use an IMB; and explains the difference between basic and full service.”

A video that provides step-by-step instructions on how to read the IMB can be viewed here: http://www.ballantine.com/2009/07/01/read-decode-intelligent-mail-barcode/ .

About The Ballantine Corporation:

Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide.

For more information, visit: www.Ballantine.com .

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