WAYNE, N.J. /New York Netwire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond.

It can be read in full here: http://www.ballantine.com/2011/10/10/green-direct-mail/ .

“Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for the Ballantine Corporation. “We hope that this white paper will provide businesses with useful and practical tips to help make its direct mail greener.”

Additionally, green direct mail not only demonstrates a business’s commitment to the environment, it can also help to save money in certain cases.

“The Four R’s of Green Direct Mail” provides specific tactics that can be easily employed. For example, reducing materials used is one of the easiest ways to get started and includes actions such as linking to online content; using press-efficient formats; fine-tuning targeted mailing lists; and more.

And, while many marketing departments have some type of recycling program in place there are ways that businesses can also encourage their customers to recycle and make the process even that more effective.

Another “R” – reusing – may prove to be the most difficult to implement, but it may also have the greatest number of options to choose from.

Finally, a business should “respond.”

“There’s nothing wrong with a company tooting its own horn,” says Cote. “If it is making efforts to become ‘greener,’ there are several ways that it can communicate this to its customer base. Everyone will benefit.”

About Ballantine:

Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing services to companies nationwide.

For more information, visit: http://www.ballantine.com .

Copyright © 2011 New York Netwire™ and Neotrope®. NewYorkNetwire™ is a news publication of the Neotrope News Network and a trademark of Neotrope – all rights reserved. NEWS SOURCE: The Ballantine Corporation

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Jan started as an intern with Neotrope® Dec. 2010, became "Content Manager" for New York Netwire, in 2015, and has worked for both the Send2Press® Newswire service, as well as MuseWire.com. She edits daily news stories for the site from state and local NY government and non-profit agencies and is based in “New England,” USA.